Fandom is not an area that I’m academically particularly familiar with, but as CODEC’s pitching into this event (Fandom & Religion Conference, Leicester), I thought it was an opportunity to play with some of my thoughts about the ‘fandom’ of Keep Calm and Carry On, and look specifically at those produced by/for those of faith. These are my slides from today’s session.
Just a short update. On Monday I was interviewed for the permanent role of Senior Lecturer in Digital Marketing at Manchester Metropolitan University, based at the Business School (lovely new building). I used this presentation, focusing upon #thisgirlcan as the case study for ‘best digital marketing campaign in the world’ as taught to final year undergrads! Thanks to the many people who cheered me on, and partook in discussions on Facebook/Twitter… and the crazy buzzing noise my phone has been making since I shared the news on Facebook/Twitter! It was nice not to need to go to this interview this morning as well Meantime – my new office will be in here somewhere:
I look forward to starting September 1st, in between which I will be at the Fandom and Religion Conference in Leicester, speaking at the end of New Wine A and beginning of New Wine B, writing a new chapter for the second edition of this book (pref by end of this week), article for Preach magazine, and see how far I get with a journal article on anonymity online, and a book from @bigbible… and just the small matter of completing sale on house, finding somewhere to live in Manchester, moving, and a meeting with new employers to ensure know what we’re kicking off with ready for academic year 2015/16!
P.S. Here’s a “flattering” (ha!) photo of me taking the phone call – captures the moment!
A presentation prepared for an interview tomorrow … one interesting side-benefit of knowing that end of contract is coming up is that can make these things public, and an opportunity for feedback from those in my community to improve said presentation:
A (draft) presentation prepared for job interview on Monday (to test tonight, and probably shorten!):
A really interesting video from the director of #ThisGirlCan, presented to the Institute of Practitioners in Advertising:
Picking out some the #DigitalMarketing Campaigns that I and others brought to mind in a quick brain-dump – asking within a lecture – do you recognise these campaigns? Students will then be sent off throughout the week to find campaigns that have inspired them (ensuring a digital element) and share on their blogs.
Don’t forget that the Cannes Lions winners list may bring some more to your attention.
Volkswagen: The Fun Theory (2009)
Movember (Annually since 2003)
Red Bull Stratos Space Jump (2012)
Gold Postboxes (2012)
Water Aid (2010)
- Official Disney Site
- Forbes: What marketers can learn from Disney’s Frozen
- Frozen/Iceland Case Study
Yes We Can (2008)
ComparetheMeerkat.com (2009 onwards)
“The Ice Bucket Challenge” – ALS (2014)
Want to find some more – try these:
Prepared for a job interview!
So, I popped into the ‘Big Meet’ on Adobe Connect, but my internet connection not great (plus Friday evening after a long week wasn’t quite in the right ‘zone’!)
Meantime, today’s material looks at openess in education – including the OER movement, MOOCs, etc. especially as it affects informal learning, but also how such material can be repurposed for specific contexts.
Looking at the scenario today, concern is expressed by the tutor that they were ‘never given anything for free’, and are concerned that their own work may be reused by others – as a lazy way of teaching. If I think back to when I first taught, and each time I teach new material – especially when it’s something that’s pre-existed, I’ll always look to pre-existing material, but I know that the stuff that I adapt is the stuff that is strong … I have to OWN it – and surely each time we use material – share it back out and see if we can each add a new layer = deepen learning, rather than circular learning!
Also see the following video…
“Proponents of collaborative learning have long heralded the power of well managed group-based interaction as a means of promoting positive interdependence, individual accountability, social skills, and group processing. In this third topic we will encourage learners to explore aspects of collaborative, cooperative and community learning especially in relation to networked online spaces for learning, personal learning networks and environments and discuss the relevance of peer learning and the development of learning communities in the context of self-directed and self-organised learning within and beyond institutional boundaries (formal, informal and non-formal learning).”
Scenario – developing a new online masters programme – what is required, and how much time will it take?
Pick one of the following activities:
- Responding: Create a response to the scenario in collaboration with others based on the discoveries you made together through investigating this. Remember, you could use FISh. (ilo-1)
- Reflecting: Reflect on the concept of learning communities within your own practice. (ilo-2)
- Making: Create a comic that captures your thinking around collaborative learning and community as it is developing. (ilo-3)
Today, just going to refer people to this article I co-published with David Rush.
Students arrive at university having grown up in an individualistic/competitive context, so group-work can be hard, particularly once you put that online. Online need to choose appropriate materials/tasks as in face-to-face, and need to set up a sense of group-bonding – responding to queries suggesting others to connect with to prompt groupwork.