I love this from Barbara Sher: “you wouldn’t ask a bird to pull a plough. It’s not cos it’s an inferior bird, a naughty bird or a lazy bird. It’s just cos it does other stuff and there are animals who do that… it’s their thing, they know how to pull a plough. And there are people who do the things you don’t like to do, and they like to do them, and they’ll do them better than you’ll ever do them on your best day because they get a kick out of it!”
Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.