Abstract: The Ministry of Information (MOI), officially formed at the outbreak of the Second World War, was the central governmental publicity machine. Its role was to tell the citizen ‘clearly and swiftly what he is to do, where he is to do it, how he is to do it and what he should not do’.Considering posters produced by the MOI during the Second World War, this paper will identify masculine identities, both visible and invisible, defined as ‘normal’. These images were interpreted by artists, accepted by the government, and published in wartime posters aimed at the ‘civilian army’.
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Mass Communications Academic, @MMUBS. British Home Front Propaganda posters as researched for a PhD completed 2004. In 1997, unwittingly wrote the first history of the Keep Calm and Carry On poster, which she now follows with interest.