Search Engine Optimisation: An Hour a Day

Search Engine OptimisationFull Title: Search Engine Optimization: An Hour A Day
Jennifer Grappone and Gradiva Couzin
Publisher: Wiley Publishing
Date: 2009 (2nd Edition)

Jennifer Grappone and Gradiva Couzin are search marketing consultants who have been working in SEO since 2000/1998, and come from project management/programming approaches respectively. They work with a large number of companies, including Fortune 500 companies.

“Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their best-selling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, verysmall, and large businesses, as well as for bloggers and web designers.”

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Digital Fingerprint
Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.

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