Social Media Measurement 2011

Thanks to @batty_towers for drawing my attention to this really interesting article re: measuring the impact that social media is making to a campaign.

Digital Fingerprint
Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.

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