What do students want from University?

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Encouraging to see that students aren’t picking just on cost, but are looking for a wider idea of what offers “value”:

Almost a quarter of all students have changed their thinking on where to attend university owing to higher tuition fees, according to a new study of applicants.

That proportion rose to more than a third of those from poorer backgrounds with lower predicted grades, a survey of prospective students by university marketing advisers OpinionPanel found.

However, fee levels themselves are still unlikely to be the deciding factor when students choose an institution, with a bigger shift towards the perceived “return on investment” to be gained by studying on a particular course.

The survey attempts to look at how the tripling of tuition fees has affected the decisions of those still planning to go into higher education.

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