Calling for more action-based learning, including app-creation?:
Universities have failed to react to changes in the labour market that render some traditional business teaching methods defunct, according to an expert in entrepreneurship.
That is the view of Colin Mason, professor of entrepreneurship at the University of Strathclyde, who said that a more hands-on approach to teaching entrepreneurship was required to prepare students for “the new world of work”, which is increasingly reliant on the self-employed and agency staff.
“Many universities have not cottoned on to the fact that the labour market is changing, and changing very rapidly. Blue-chip companies are not picking up as many graduate students as they used to,” he said.
“Currently, entrepreneurship is taught from far too academic a point of view. A lot of what is masquerading as entrepreneurship [education] is actually just teaching about what it is. It is often taught from a managerial [perspective] and is too focused on what big companies do.”
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Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.