Writing Persuasively?

Image Credit: Sxc.Hu

Image Credit: Sxc.Hu

Fascinating insight into writing persuasively:

I never had a single rejection as a fiction writer, but that was because I spent an eight-year apprenticeship as an advertising copywriter, learning to use words to persuade and convince (I nearly wrote corrupt), everything I wrote subjected to reading and noting tests, every word graded according to efficacy. I learned to identify with readers, the uses and abuses of typography, how one enthusiastic adjective makes three times the impression of two, how to fill a brief, how to write for the press, for the screen, for audio. I had the vague impression when I began that publishers published my early novels un-interfered with because I was a “natural” and grew very conceited, but actually it was because I was properly trained.

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Second World War Posters
Mass Communications Academic, @MMUBS. British Home Front Propaganda posters as researched for a PhD completed 2004. In 1997, unwittingly wrote the first history of the Keep Calm and Carry On poster, which she now follows with interest.

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