Effective Advertising: Naked Policeman?

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See what Lancashire Police have to say:

“What do I have to do to get you to notice me?” That’s the question that Lancashire Constabulary are continuing to ask motorists on behalf of bikers with the launch of two new billboards.

The new large posters appear on billboards in the Tulketh Brow area of Preston and near Asda on Ovangle Road in Lancaster, available to view until 28 July.

They feature a roads policing officer naked on a motorbike with the aim of making drivers think whether would notice a motorcyclist if they were riding naked because they should really look out for them at all times.

Read full article.

Second World War Posters
Mass Communications Academic, @MMUBS. British Home Front Propaganda posters as researched for a PhD completed 2004. In 1997, unwittingly wrote the first history of the Keep Calm and Carry On poster, which she now follows with interest.

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