Been seeing this story floating around over the last couple of days, and thought this one gave a decent overview:
Millennials may be the largest generational cohort in history, but they’re hardly homogenous. In a pivotal study, MTV unearthed two distinct groups within the generation. “The New Millennials Will Keep Calm and Carry On” investigates the shifting dynamics between older and younger Millennials and revealed that the new wave of Millennials, aged 13-17, is different from the older wave in key ways, including its unique relationship with technology and optimistic approach to the challenges in this group’s universe.
See the stats and read the story.
Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.