Useful thinking about university course Facebook groups, which students typically set up themselves:
At the start of term there is “a big rush” to create the most popular Facebook site for each course, Dr Steele-Davies said, pointing out it is likely that a number of students will attempt to set up a Facebook group designed to act as the online hub for students on a particular degree.
“You may not be aware, but this can actually have a massive effect on the performance of the [student] cohort,” he said. “If the wrong students set up [the most popular] group, and that’s the one everyone goes on, the amount of control they have…is massive.”
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Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.