[VIDEO] A-Z of Cultural Predictions for 2016 via @sparksandhoney

[VIDEO] A-Z of Cultural Predictions for 2016 via @sparksandhoney

Sparks & Honey is a New York based agency – at morning meetings they discuss global cultural trends and what they could mean for marketers – producing an annual cultural A-Z for marketers to be aware of. With an 83% accuracy rate in their predictions last year – that has to be worth a look!

Check out slide 41, then check out Raising Children in a Digital Age… ahead of the curve there!
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Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture  in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.

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