For the 2015 election Dr Bex Lewis, Senior Lecturer in Digital Marketing, examined the role played by social media in the election and considered its influence on younger voters, specifically those within the 18-24 bracket. With the General Election of 2017 tomorrow, she returns to the topic and considers whether much has changed. Read full article, watch the video:
Front page of MMU website:
You can also read the original draft of the document (more links, less edits!).
Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.