Digital Fingerprint

Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of 'Raising Children in a Digital Age', regularly checks hashtag #DigitalParenting.

[MEDIA] Competitive Christianity? Why a summer festival’s marketing is raising eyebrows @ChristianToday

I'm quoted in a recent Christian Today article, looking at the marketing tactics of a Christian festival: The AdWords technique was used by UKIP during the last general election to divert searches for the Conservative Party to its own website. However, Bex Lewis, a lecturer in digital marketing at Manchester…