New Job: Senior Lecturer in Digital Marketing @ManMetUni #thisgirlcan

Just a short update. On Monday I was interviewed for the permanent role of Senior Lecturer in Digital Marketing at Manchester Metropolitan University, based at the Business School (lovely new building). I used this presentation, focusing upon #thisgirlcan as the case study for ‘best digital marketing campaign in the world’ Continue Reading →

PhD: Has the quality dropped? If so, who’s “to blame”?

This is rather concerning (but not particularly surprising, as we’ve heard all those complaints about GCSE, A-Level, degree level standards dropping, etc.) re PhD doctorates. Really, by the time you sit the viva, you should know that your work is ready to pass, and that your job in the viva Continue Reading →