The First Posters

In May 1940, a MoI memorandum had stated that "the best available brains should be conscripted at once. Big advertising agencies should be called into conference". [Footnote 1] Although it was claimed that selling toothpaste involved 'selling an idea' as much as official propaganda did, [Footnote 2] M-O felt that…

Introduction

In the fifty-two years since the end of the Second World War, modes of historical study have changed greatly. Emphases of study have changed from the study of great men to the study of the ordinary people, and the issues that concerned them. The posters produced during the Second World…

Acknowledgements

My biggest thanks goes to Dr Martin Polley for his time, patience and unfailing enthusiasm for this dissertation. Thanks also goes to Derek Bunyard for time spent discussing some artistic aspects. Thanks is also given to the trustees of the Imperial War Museum (IWM), the Mass-Observation (M-O) archives, and the…