#EmptyShelf17 #5: Contagious: How to Build Word of Mouth in the Digital Age by @j1berger

Another book that I’ve managed to buy twice, and finally read once! I love this description of marketing (often a dirty word – especially in church circles where I’m trying to persuade people to make the best use of communication skills) on p.62: To Dave, marketing isn’t about trying to convince people to purchase things they don’t want or need. Marketing is about tapping into their genuine enthusiasm for products and services that they find Continue Reading →

[RADIO] Is social media making you lonely? For @TWRuk, in conversation with @MeganLackie

Earlier this week, I spoke to Megan from TWR-UK, and the conversation was used (pretty much whole so far as I can tell). You can find the full programme on demand, search Newsdesk, and find 11th March, or the extract is here: Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like Continue Reading →

[MMU] 7 Questions on Becoming a Media Expert for @business_mmu

Over the last few years, I’ve been fortunate to engage with some good media coverage related to my research, so was asked to respond to a few questions by the MMU press team, to encourage others to take up the opportunity too. The questions were: How has the training helped you and how have you applied what you have learnt? Why is talking to the media important or useful to you as an academic? How Continue Reading →

[RADIO] Facebook ‘failed to remove sexualised images of children’ with @PremierRadio

Earlier today, I had a brief chat with Premier Radio, responding to this story, which starts: Facebook has been criticised for its handling of reports about sexualised images of children on its platform. The chairman of the Commons media committee, Damian Collins, said he had “grave doubts” about the effectiveness of its content moderation systems. Mr Collins’ comments come after the BBC reported dozens of photos to Facebook, but more than 80% were not removed. Continue Reading →

[BLOGPOST] Social Media Fast for Lent? Not for me! for @themedianet

Read full blog post about why I am not a fan of giving up social media for Lent, or regarding it as a ‘waste of time’, when it’s a strong tool for building relationships. Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like it? Share it…

[PRESS] Seeing Threats? Seeing Opportunities? Social Media, Mobile Technology And The Church @ChristianToday

Have you noticed a drop-off in some of your conversations this week? Yes, Lent started this week, and according to OpenBible, social networking is the number one thing that people tweeted that they were giving up for Lent! This reflects the negative perception of social media that persists amongst many: that it causes us to disconnect from those around us, and that we have become ‘slaves to machines’, but in 2013 Caroline Criado-Perez said “If Continue Reading →

[PRESS] Quoted in @TheWarCryUK re Social Media and Lent

I had a chat with Philip from Salvation Army’s The War Cry the other week, always interesting to see which extracts are used: Quoted in this week’s @TheWarCryUK – Lent = social media provides new opportunities for interactivity. Also – @40acts … pic.twitter.com/ED1uA7SsCi — Dr Bex Lewis (@drbexl) February 28, 2017 drbexl Life Explorer, HE/learning, Christian, cultural history, WW2 posters: Keep Calm & Carry On, digital world, coach, ENFP, @digitalfprint, @ww2poster http://drbexl.co.uk Like it? Share Continue Reading →

[MEDIA] Discussing Gloucester Cathedral and Facebook

It definitely does seem to be the story of the day – I spoke earlier in the day for 4-5 minutes via Skype – always interesting to see what gets picked up and how it’s interpreted (see on iPlayer) – I’m at the last 20-30 seconds of this clip: Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Continue Reading →