Bibliography and Sources

Primary Sources Imperial War Museum, London Scrapbooks entitled 'Ministry of Information', kept by E. Embleton, 1939- 1946, containing various newspaper clippings (many unsourced and undated). Collection of newspaper cuttings entitled 'ATS Glamour Girl, History 1939-85' by Abram Games OBE, RDI. Selection of original posters Mass Observation Archives, University of Sussex…

Conclusion

This study of the administrative context, content, and reception of these posters allows us to make a number of conclusions on the issue of World War II propaganda. These relate to the way that the government appeared not to have learnt any lessons from the First World War, although over…

The First Posters

In May 1940, a MoI memorandum had stated that "the best available brains should be conscripted at once. Big advertising agencies should be called into conference". [Footnote 1] Although it was claimed that selling toothpaste involved 'selling an idea' as much as official propaganda did, [Footnote 2] M-O felt that…