Conclusion

This study of the administrative context, content, and reception of these posters allows us to make a number of conclusions on the issue of World War II propaganda. These relate to the way that the government appeared not to have learnt any lessons from the First World War, although over…

The First Posters

In May 1940, a MoI memorandum had stated that "the best available brains should be conscripted at once. Big advertising agencies should be called into conference". [Footnote 1] Although it was claimed that selling toothpaste involved 'selling an idea' as much as official propaganda did, [Footnote 2] M-O felt that…

Introduction

In the fifty-two years since the end of the Second World War, modes of historical study have changed greatly. Emphases of study have changed from the study of great men to the study of the ordinary people, and the issues that concerned them. The posters produced during the Second World…