#EmptyShelf 2016 #42: Viral Loop: The Power of Pass-it-On by @Penenberg (Hodder, 2009)

So, continuing my look at memes/virality/sharing for a new chapter for my PhD thesis-related publication, and I picked up a nice brightly coloured book that’s been on my shelf for quite some time – Adam L Penenberg’s┬áViral Loop from 2009 (hardback) 2010 (paperback). It’s quite enjoyable reading a book which essentially contains quite a lot of futuristic predictions, which, 7 years later, we can see if some are coming to fruition! There’s less here about Continue Reading →