#EmptyShelf 2016 #1: Jane Maas – Mad Women

So, for 2014, Jon Acuff suggested the #EmptyShelf challenge. As I’ve just put my ‘Shelfies‘ into Book Buddy (Pro), now it’s time to start reading some of them, right? So might as well go with #EmptyShelf, and give brief overviews of each book on this blog! Over the Christmas break, I also managed to read Lionel Shriver’s We Need to Talk About Kevin and Big Brother, David Mitchell’s Backstory, and Lisa Genova’s Still Alice, and Left Neglected – all of which I’d Continue Reading →

Ads Replace Tuition Fees?

Well, there’s an interesting idea, in an age of increasing tuition fees: Companies could pay to advertise their physical products (laptops, for example) and services to students during their course of study, helping to eliminate the need for fees, he explained. Firms hunting for new talent could also pay the university for detailed information on how its students were progressing, Professor Fragueiro continued, allowing them to pick out the class genius, for example. Read full Continue Reading →

25 inspiring not-for-profit ads

I’m always interested in ‘advertising’ that is not to sell a product, but has to sell an idea/concept, as they did in the war. An amazing collection of 25 advertisements by not-for-profit organisations who wanted to step up to the plate and be noticed amongst quality modern advertising… and this one particularly drew my attention: Second World War Posters Mass Communications Academic, @MMUBS. British Home Front Propaganda posters as researched for a PhD completed 2004. Continue Reading →

Paper Tweets

An interesting ‘blend’ of digital and paper, using Twitter to encourage support for the football team: Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like it? Share it…

The Power of Advertising? @UCBMedia

I was interviewed on UCB Radio this morning, discussing recent conversations about abortion adverts and plastic surgery adverts. You can listen to the radio interview here: UCBAdvertisingJan3012 (MP4 format, 7-8 minutes) Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like it? Share it…

“Vintage” Social Media Propaganda

Love these 1940s/50s looking posters, which capture how Twitter et al may be seen to future historians! See full story in the Guardian. Brazilian Moma agency – you have a very annoying website… let me at the content! Second World War Posters Mass Communications Academic, @MMUBS. British Home Front Propaganda posters as researched for a PhD completed 2004. In 1997, unwittingly wrote the first history of the Keep Calm and Carry On poster, which she Continue Reading →