Do you chatterbox while you watch TV?

A new term has become popular – chatterboxing, meaning watching a TV programme while talking to others about it online.  A lot of people are doing it, mostly via Twitter A lot of TV programmes now display their hashtag when they start as an invitation to tweet during the programme – and a lot of people do. It’s reported that some popular programmes have attracted 100s of thousands of tweets. We wanted to get a Continue Reading →

Can you tell males from females

In analysing usage of social media sites such as Twitter one of the categories often used is male/female.  On this scale there are some sites with a preponderance of males (Slashdot, Google+ and Reddit), others where they are roughly equal (Facebook and Twitter) and maybe some where females are in the majority (possibly MySpace and Bebo). This raises the question, how do you count the numbers of males and females on a social media site?  Continue Reading →

212th on the Sunday Times Social List

At present this Social List is made up of just over 5000 people, where will I appear as more people join in?! Currently 18th out of my 50 ‘connections’. Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like it? Share it…

Social Media Measurement 2011

Thanks to @batty_towers for drawing my attention to this really interesting article re: measuring the impact that social media is making to a campaign. Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like it? Share it…

Twifficiency

Does this mean I spend too long on Twitter?!  “This includes how many people you follow, how many people follow you, how often you tweet and how many tweets you read.” The application uses oAuth to check into your account, and then auto-tweets the response (not too keen on the fact that it doesn’t give the option to say “please don’t tweet”). Twitter’s not designed for anyone to read all tweets, so I doubt whether Continue Reading →

Improving Google Ranking

“Among SEO professionals, there isn’t always consensus on precisely which and to what degree site factors contribute or detract from rankings on Google because the factors actually vary by industry. There are indeed, a number of contentious issues: markup and content quality, use of title tags, site organization and even arguments that Google Analytics data factors in to site rankings. Not likely (yet), but certainly up for debate among SEO professionals. However, there are some Continue Reading →

Search Engine Optimisation: An Hour a Day

Full Title: Search Engine Optimization: An Hour A Day Author: Jennifer Grappone and Gradiva Couzin Publisher: Wiley Publishing Date: 2009 (2nd Edition) Jennifer Grappone and Gradiva Couzin are search marketing consultants who have been working in SEO since 2000/1998, and come from project management/programming approaches respectively. They work with a large number of companies, including Fortune 500 companies. “Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized Continue Reading →

Search Metrics

SEO Moz: The SEO Pyramid SEOmoz Whiteboard Friday – The SEO Fundamentals Pyramid from Scott Willoughby on Vimeo. Google Analytics Learn more about where your visitors come from and how they interact with your site. You’ll get the information you need to write better ads, strengthen your marketing initiatives, and create higher-converting websites. Learn more about the benefits. Google Analytics is free to everyone, whether you are an advertiser, publisher, or site owner. Keywords A ‘keyword’ Continue Reading →