University Websites? Up to Scratch?

Hmmm, university websites definitely need a lot of work – but should we be treating students like consumers? Universities are missing out on applications, as well as thousands of pounds in income, because their websites are outdated and unappealing to prospective students, a digital agency has warned. Many institutions fail to treat applicants as online consumers and need to take steps to make their websites more like e-commerce giants such as Amazon, according to Nomensa Continue Reading →