University Branding?

Really interesting piece in Times Higher Education about Universities and branding (or propaganda!): Although I hate much of the jargon of branding – “positioning”, “differentiation”, “USP” – I believe that the discipline of branding is a good thing for any organisation. It’s a good thing because trying to build a brand forces…

University Websites?

Do universities need to work harder on their websites? Universities' messages were clear and lacked jargon, but they were often unfocused and hard to find, said Jim Bodoh, a brand consultant at Radley Yeldar who led the study. Institutions also did little to explain what they offer or substantiate their…