University Branding?

Really interesting piece in Times Higher Education about Universities and branding (or propaganda!): Although I hate much of the jargon of branding – “positioning”, “differentiation”, “USP” – I believe that the discipline of branding is a good thing for any organisation. It’s a good thing because trying to build a brand forces you to answer some fundamental “why” questions. Why should I apply to your university? Why should I work for you? Why should I fund your Continue Reading →

Non-Coporate Mavericks on Branding?

Ha, seen this in action: Branding conference delegates warned of dangers of breakaway groups. David Matthews reports Universities must rein in departments or schools that create different “sub-brands” for themselves or they risk diluting their overall identity, a senior lecturer in marketing has warned. Chris Chapleo, of Bournemouth University, told a conference on university branding in London on 31 October that a “difficult communications challenge” could be created if “maverick and free-thinking” academics were to Continue Reading →

University Websites?

Do universities need to work harder on their websites? Universities’ messages were clear and lacked jargon, but they were often unfocused and hard to find, said Jim Bodoh, a brand consultant at Radley Yeldar who led the study. Institutions also did little to explain what they offer or substantiate their claims, he added. “The best universities are used to having a queue of students lining up to be on their courses, so the motivation isn’t Continue Reading →

Branding and Perception in #highered

I’m interested in branding, but truly believe that a brand has to represent authentically what something is about… can consultants who are not at the centre of a brand really help… Times Higher Education has an article which indicates… not: Paul Temple, reader in higher education management at the Institution of Education, has argued that although branding consultants have said they can change a university’s reputation, it can be built up only by years of academic Continue Reading →

Checking out @Distinct_in_HE

Tricia Scott, research leader for the project, said that universities had to discover and communicate the “core” of what they do. But at the moment, she said, “we all use exactly the same words” and many mission statements resembled a “horse designed by a committee”. “If you look at mission statements in the sector, you see camels,” she said. Ms Scott pointed to Ikea’s motto – “affordable design” – as one that pithily captured what Continue Reading →

Logos do not deliver popularity

I just thought this story was priceless… “But even if visa requirements are relaxed and more international students come here with all their lovely money, there is still the problem of the university system itself. It is cumbersome, overly micro-managed, technologically antiquated, drowning in unnecessary paperwork and suffering from the application of marketing mumbo-jumbo. Universities spend infinitely more time and energy worrying about branding issues such as logos than they do about what really delivers Continue Reading →

Building the Brand of YOU

ID Thy Self: Using Social Media to Build the Brand of You View more presentations from Parker Brand Creative Services. This was highlighted on the front page of Slideshare, and I can see why, very cleverly done, and not quite over-straining the egg & chicken jokes! Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks Continue Reading →