#EmptyShelf 2016 #16: Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers, and ignite your business. (Wiley, 2012)

Ann Handley & C.C.Chapman, Wiley, 2012 Foreword The foreword is written by David Meerman Scott, author of The New Rules of Marketing & PR, who highlights that ‘marketing is about publishing great content’, but so often the focus is on the design, and the content is an afterthought. This book…