New Job: Senior Lecturer in Digital Marketing @ManMetUni #thisgirlcan

Just a short update. On Monday I was interviewed for the permanent role of Senior Lecturer in Digital Marketing at Manchester Metropolitan University, based at the Business School (lovely new building). I used this presentation, focusing upon #thisgirlcan as the case study for ‘best digital marketing campaign in the world’ Continue Reading →

Learning and Teaching Excellence Centres: Any Value?

Hmmm, I work in the Learning and Teaching Development Unit. I wonder how much impact we’ve had…. The Times Higher Education doesn’t feel much over the past few years: Negotiations and consultations with a powerful, self-regarding sector led to a different outcome altogether. The universities lobby succeeded in transforming the idea Continue Reading →

Can we take the creative industries seriously?

Working in the creative industries… where most of us work because “we love it”, but end up with long houses, poor pay, lack of benefits, ‘sacrificial ethos’ … recognising that. Here Professor Rosalind Gill calls for a more sustainable model: Society needs to look beyond the images of “cool”, “unconventional” Continue Reading →