[MEDIA] Competitive Christianity? Why a summer festival’s marketing is raising eyebrows @ChristianToday

I'm quoted in a recent Christian Today article, looking at the marketing tactics of a Christian festival: The AdWords technique was used by UKIP during the last general election to divert searches for the Conservative Party to its own website. However, Bex Lewis, a lecturer in digital marketing at Manchester…

[PRESS] Seeing Threats? Seeing Opportunities? Social Media, Mobile Technology And The Church @ChristianToday

Have you noticed a drop-off in some of your conversations this week? Yes, Lent started this week, and according to OpenBible, social networking is the number one thing that people tweeted that they were giving up for Lent! This reflects the negative perception of social media that persists amongst many:…