Complain on Twitter? Get a Quicker Response?

A really interesting segment on The One Show yesterday, which confirmed what I have already found over the past couple of years, that companies will respond more quickly to social media complaints, often (but not always) leading to a quicker resolution. You still need to think about how you complain: The results were no surprise to social media expert Will Francis. “Companies feel obliged to respond when it’s in a public forum,” he says. “A Continue Reading →