#EmptyShelf17 #5: Contagious: How to Build Word of Mouth in the Digital Age by @j1berger

Another book that I’ve managed to buy twice, and finally read once! I love this description of marketing (often a dirty word – especially in church circles where I’m trying to persuade people to make the best use of communication skills) on p.62: To Dave, marketing isn’t about trying to convince people to purchase things they don’t want or need. Marketing is about tapping into their genuine enthusiasm for products and services that they find Continue Reading →

[STORIFY] #VSMLConf: Picturing the Social Conference

Excellent conference today: [View the story “#VSMLConf: Picturing the Social Conf” on Storify] Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like it? Share it…

#SID2016: 11 Tips for Limiting Cloned Social Media Accounts (@BBCNewcastle)

This morning, it’s Safer Internet Day (see #SID2015), and I arranged to chat to BBC Radio Newcastle about a story they are featuring, involving a Newcastle woman whose Instagram account was cloned by a 15-year-old girl from down south, and then used to build fake accounts, including Facebook, Twitter and a dating profile. The 15-year-old seemed to be enjoying the attention she was gaining as an attractive older woman, whilst the woman herself was concerned at Continue Reading →

Tomorrow is Safer Internet Day: Play your part for a better internet! #SID2016

Tuesday 9th February 2016 is Safer Internet Day, a global event first held in 2004, seeking to promote the safe, responsible and positive use of digital technology for children and young people, with a theme this year of ‘Play your part for a better internet!’ I wrote Raising Children in a Digital Age in 2014 to encourage people to look beyond the many negative representations of young people and social media, and consider the opportunities Continue Reading →

Talking Digital Engagement and #PremDac15 with @PremierRadio

This morning, around 750am, I was on Premier Radio, discussing the forthcoming Premier Digital Conference (an excellent event, only £39, London), and some of the ideas related to the digital and digital engagement. You can listen again via Premier Player. You can see my preparation notes on Instagram: How one prepped for @premierradio this morning … #premdac15 A photo posted by Bex Lewis (@drbexl) on Oct 28, 2015 at 1:21am PDT Digital Fingerprint Digiexplorer (not guru), Continue Reading →

[SlideDeck] Digital & Social Stats 2015

There’s some interesting stats here, about global digital/social media use: Digital, Social & Mobile in 2015 from We Are Social Singapore Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like it? Share it…

[PRESENTATION] Digital Strategy 101 #CNMAC13

This afternoon’s 40-minute workshop at the Christian New Media Awards: Digital Strategy 101 for #CNMAC13 from Bex Lewis Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like it? Share it…

Alternative & Activist New Media

George McKay, professor of cultural studies, University of Salford, is reading Leah A. Lievrouw’sAlternative and Activist New Media (Polity, 2011). “Despite inevitably being instantly out of date on publication – no WikiLeaks, no social media in the Arab Spring – I find this book to be quite the best on the subject. My final-year alternative media students like it for its theoretical clarity and spot-on balance of accessibility and difficulty – and so do I. A Continue Reading →