The best #digitalmarketing campaign in the world? #ThisGirlCan

A (draft) presentation prepared for job interview on Monday (to test tonight, and probably shorten!): A really interesting video from the director of #ThisGirlCan, presented to the Institute of Practitioners in Advertising: Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like it? Share it…

10 Successful #DigitalMarketing Case Studies

Picking out some the #DigitalMarketing Campaigns that I and others brought to mind in a quick brain-dump – asking within a lecture – do you recognise these campaigns? Students will then be sent off throughout the week to find campaigns that have inspired them (ensuring a digital element) and share on their blogs. Don’t forget that the Cannes Lions winners list may bring some more to your attention. Volkswagen: The Fun Theory (2009) The Fun Continue Reading →