@benjaminellis #likeminds

Benjamin Ellis: Why the 'we' generation 'knows' different. [caption id="attachment_2766" align="aligncenter" width="512" caption="http://plixi.com/p/53388010"][/caption] Not what we think, not what you think, what we think they think. Marketing to averages is pointless so if we call it a generation of 'digital natives' (term doesn't like) - if lump together - lose…

@marketingwizdom #likeminds

Robert Clay achieving market leadership with Creativity & Curation [caption id="attachment_2763" align="aligncenter" width="512" caption="http://plixi.com/p/53378351"][/caption] Invented anti-corrosion for cars Building up expertise over past experience. Develops into huge marketing collection books audio rss twitter facebook linked in paperli information organised into a knowledge base (auto sorted) People suffering from information overload…

Sim Stewart @cofacio #likeminds

[caption id="attachment_2755" align="aligncenter" width="450" caption="http://cofacio.com/"][/caption] Sim Stewart cofacio - a help engines for organizations People are facing: Information overload Speed of change Time poor A new system where can find people looking for same kind of issues. Why? Once you remove the barriers people like to help each other. Why…

Guy Clapperton #likeminds

'Show me the money' [caption id="attachment_2753" align="aligncenter" width="512" caption="http://plixi.com/p/53375358"][/caption] Why are we on social media if each of our followers isn't giving us money? Essentially about sharing (Twitter, Facebook, Music etc.) Also about influencing - may not be changing substance but way people interacting. A lot of people aren't in…