“We hope to achieve greater clarity about our subject,” explained Jon Wardle, director of the Centre for Excellence in Media Practice at Bournemouth University.

“Should media education be about serving the jobs market, reflecting society back to itself or holding power to account? And since the media are now central to our lives, should they be studied in a separate discipline or right across the university syllabus?”

To get the ball rolling, Mr Wardle has co-authored an initial statement noting that the project comes at a time when media education appears to be flourishing.

“Applications to media courses in the UK have never been higher,” it says. “In Southeast Asia, media education is now a legislated aspect of schooling in a number of countries, and in the US various foundations are making millions of pounds available for academics to investigate the nation’s media literacy.”

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• critical analysis;
• research;
• a broad commercial and cultural awareness of the media and creative industries;
• teamwork;
• initiation and development of creative work in writing, audio-visual or other electronic media;
• a flexible, creative and independent approach to tasks;
• the ability to work to a brief and meet deadlines.

All courses focus on the communication of information across a variety of mediums. Graduates with the ability to communicate information clearly and effectively will be beneficial to any organisation

Taken from Prospects Careers. See also QAA Subject Benchmarks.