[PRESS RELEASE] @Ofcom Reports Exploring Children’s Media Use #DigitalParenting

In November Ofcom published three reports exploring children’s media use in 2016: Children and Parents: Media Use and Attitudes, our annual quantitative research with families across the UK, exploring the use, understanding of and attitudes towards media among children aged 3-15, and how parents are managing children’s media use. Children’s Media Lives 2016, the third year of our qualitative research, following the same 18 children every year to provide nuanced, in-depth insight into the role Continue Reading →

[REPORT] ‘Smartphone by default’ internet users from @Ofcom

Ofcom just published a new report looking a ‘smartphone by default’ users. The report starts: Ofcom commissioned ESRO to investigate the experiences of ‘smartphone by default’ internet users, and fieldwork was carried out in early 2016. The research project focused on those who conduct the vast majority of their online activities through their smartphone – either through choice or due to external factors limiting their access to alternative devices. The sample contained participants with a Continue Reading →

[REPORT] Adults Media Use and Attitudes with @Ofcom

A report published by Ofcom as part of their media literacy duties. It provides research that looks at media use, attitudes and understanding, and how these change over time, with a particular focus on those groups that tend not to participate digitally. The report covers TV, radio, mobile, games, and the internet, with a particular focus on the latter. The report focuses on the current wave of research which was conducted in autumn 2015 and any Continue Reading →

“Digital Natives lack online nous” says @Ofcom

A report was released by Ofcom yesterday into Children and Parents attitudes – and this was the accompanying press release (note, I’m not a particular fan of the term ‘digital native‘, especially the way that it’s used): Children increasingly trusting of information they find online One in ten believe everything they find on social media or apps is true Most 12-15s unaware that ‘vloggers’ can be paid to endorse products Children are becoming more trusting of Continue Reading →

[REPORT] The Communications Market 2015 (Ofcom)

A useful 400+ page report from Ofcom, lots of insights into digital access, and use – I thought I’d highlight some of the key findings related to social media here (as laid out in the document): More than seven in ten adult internet users (72%) have a social media profile, and social media use is correlated to age. A majority of internet users aged 16-24 (93%), 25-34 (90%), 35-44 (80%) and 45-54 (68%) have a Continue Reading →

[REPORT] Ofcom Digital Day 2014 #digitalparenting

The above report, observing 7 days worth of ‘ordinary’ activity online, has just been released. Key points relating to children are as follows (from p6 of the report): 11-15s squeeze nine and a half hours’ worth of media and communications activity into just over seven hours each day. 11-15 year olds are more likely to do more than one activity at the same time, as they squeeze 9 hours 33 minutes of media activity each Continue Reading →

OFCOM: Children and Parents: Media Use and Attitudes Report

From the executive summary: Our 2012 Children and Parents: Media Use and Attitudes report provides detailed evidence of media use, attitudes and understanding among children and young people aged 5-15. For the first time it also provides indicative information about the access to, and use of, media among children aged 3-4. Our report also includes findings relating to parents’ views about their children’s media use, and the ways that parents seek – or not – Continue Reading →