Writing Persuasively?

Fascinating insight into writing persuasively: I never had a single rejection as a fiction writer, but that was because I spent an eight-year apprenticeship as an advertising copywriter, learning to use words to persuade and convince (I nearly wrote corrupt), everything I wrote subjected to reading and noting tests, every word graded according to efficacy. I learned to identify with readers, the uses and abuses of typography, how one enthusiastic adjective makes three times the Continue Reading →

Reconnecting health and safety? Safety education and mass persuasion in twentieth century Britain

Mike Esbester (Oxford Brookes University) ‘Reconnecting health and safety? Safety education and mass persuasion in twentieth century Britain’ Thursday, 10th February 2011, 12.45 pm – 2.00 pm Venue: Jerry Morris B, Tavistock Place The Centre for History in Public Health Looks really interesting, unfortunately I can’t get there! Second World War Posters Mass Communications Academic, @MMUBS. British Home Front Propaganda posters as researched for a PhD completed 2004. In 1997, unwittingly wrote the first history Continue Reading →