[PAPER] Propaganda with a Mission: Learning from the Second World War for the Christian Sector in a Digital Age

A paper submitted for the first European Association for the Study of Religion, Economics, and Culture, to be held in September in Durham: In the Second World War, British propaganda posters were circulated using the techniques of persuasion, education, information, celebration, encouragement, morale boosting, and identification of enemies to encourage…

University Branding?

Really interesting piece in Times Higher Education about Universities and branding (or propaganda!): Although I hate much of the jargon of branding – “positioning”, “differentiation”, “USP” – I believe that the discipline of branding is a good thing for any organisation. It’s a good thing because trying to build a brand forces…

Writing Persuasively?

[caption id="attachment_4101" align="alignright" width="200"] Image Credit: Sxc.Hu[/caption] Fascinating insight into writing persuasively: I never had a single rejection as a fiction writer, but that was because I spent an eight-year apprenticeship as an advertising copywriter, learning to use words to persuade and convince (I nearly wrote corrupt), everything I wrote…
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