Who is the enemy? #propaganda

Chapter 5: ‘Careless Talk Costs Lives’: Fighting the ‘Enemy Within’ The dangers of carelessness were a constant theme throughout wartime posters: throwing away lit cigarettes; thoughtless fuel consumption; and wastage of scarce goods – with the biggest campaign against that of rumour and ‘careless talk’. Although a phrase largely associated Continue Reading →

[PAPER] Propaganda with a Mission: Learning from the Second World War for the Christian Sector in a Digital Age

A paper submitted for the first European Association for the Study of Religion, Economics, and Culture, to be held in September in Durham: In the Second World War, British propaganda posters were circulated using the techniques of persuasion, education, information, celebration, encouragement, morale boosting, and identification of enemies to encourage Continue Reading →

25 inspiring not-for-profit ads

I’m always interested in ‘advertising’ that is not to sell a product, but has to sell an idea/concept, as they did in the war. An amazing collection of 25 advertisements by not-for-profit organisations who wanted to step up to the plate and be noticed amongst quality modern advertising… and this Continue Reading →

University Branding?

Really interesting piece in Times Higher Education about Universities and branding (or propaganda!): Although I hate much of the jargon of branding – “positioning”, “differentiation”, “USP” – I believe that the discipline of branding is a good thing for any organisation. It’s a good thing because trying to build a brand forces Continue Reading →

Writing Persuasively?

Fascinating insight into writing persuasively: I never had a single rejection as a fiction writer, but that was because I spent an eight-year apprenticeship as an advertising copywriter, learning to use words to persuade and convince (I nearly wrote corrupt), everything I wrote subjected to reading and noting tests, every Continue Reading →