The ROI of Social Media?

A video which indicates what the ‘ROI’ of social media is, and that it’s not measurable in terms of ‘sales’, but more about building relationships, answering questions, and building a brand: Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like it? Share it…

Are we using the right metrics?

As a young academic, I am reliably informed that the landscape of scholarly communication is not what it was 20 years ago. But, despite all that has changed, it seems that we still largely rely upon the same tired and narrow measures of quality and academic impact – namely, citation counts and journal impact factors. As someone who has used the internet in almost every aspect of their academic work to date, it’s hard for Continue Reading →

Social Media Measurement 2011

Thanks to @batty_towers for drawing my attention to this really interesting article re: measuring the impact that social media is making to a campaign. Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like it? Share it…