Keep it Simple & Real

Spotted in Sainsburys, in their Olympic selection: Second World War Posters Mass Communications Academic, @MMUBS. British Home Front Propaganda posters as researched for a PhD completed 2004. In 1997, unwittingly wrote the first history of the Keep Calm and Carry On poster, which she now follows with interest. https://twitter.com/ww2poster Like it? Share it…

Quick Response from @sainsburys

I had shopped in Sainsbury’s the week before, was given a £10 voucher, so thought I’d go back the following week and do my next lot of shopping (with a few store cupboard items to bring me up to the required £70 spend). I got to the til and was told that the voucher had expired the day before. Too tired to put anything back, I purchased, then tweeted my frustration that no one does Continue Reading →

Keep Calm and Carry On: Sainsbury’s

“Nectar, the loyalty card scheme backed by brands including Sainsbury’s and BP, is to launch an ad campaign timed to coincide with George Osborne’s cut-laden emergency budget today playing on the famous “Keep calm and carry on” wartime poster calling for British resolve. The print campaign, which will run in nine press titles including the Sun, the Daily Mirror, Metro, the Times and the Telegraph features the strapline “Keep calm and carry one” against a Continue Reading →

Sainsbury’s, Nostalgic Advertising

Please help my Final Year Project/Dissertation student with her research. Helen Nicholls is considering nostalgic advertising in 2009 (we’re still developing the exact question, but will have a clearer idea once we have seen the research that she’s done in the Sainsbury’s Archive) in relation to the recession/companies that are stressing their longevity, and has decided to ask for responses via YouTube (either as a response video, or as a comment). I love seeing students Continue Reading →