[STORIFY] #SasCon Day 2

Notes from the second/final day of SASCon 2016 [View the story “#SASCon: Day 2” on Storify] Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like it? Share it…

[STORIFY] #SasCon Day 1

Notes from the Search and Social Conference today: [View the story “#SASCon Day 1” on Storify] Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like it? Share it…

Time on Social Media: Well Spent?

Interesting in helping understand where some of the ROI (Return-on-Investment) for your social media activity may be coming from: Image Source. Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like it? Share it…

[INFOGRAPHIC] The SEO Puzzle

SEO can be sold as a bit of a “black art” – a huge amount of it is having quality content, that has well thought out keywords, but see what’s advised here: The SEO Puzzle infographic Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like it? Share it…

[INFOGRAPHIC] 12 things to do after you've written a blog post

So, writing a blog post is not the end of … there’s more to do afterwards, as this infographic points out:  Digital Fingerprint Digiexplorer (not guru), Senior Lecturer in Digital Marketing @MMUBS. Interested in digital Literacy in the third sector. Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting. https://twitter.com/digitalfprint Like it? Share it…

Improving Google Ranking

“Among SEO professionals, there isn’t always consensus on precisely which and to what degree site factors contribute or detract from rankings on Google because the factors actually vary by industry. There are indeed, a number of contentious issues: markup and content quality, use of title tags, site organization and even arguments that Google Analytics data factors in to site rankings. Not likely (yet), but certainly up for debate among SEO professionals. However, there are some Continue Reading →

Search Engine Optimisation: An Hour a Day

Full Title: Search Engine Optimization: An Hour A Day Author: Jennifer Grappone and Gradiva Couzin Publisher: Wiley Publishing Date: 2009 (2nd Edition) Jennifer Grappone and Gradiva Couzin are search marketing consultants who have been working in SEO since 2000/1998, and come from project management/programming approaches respectively. They work with a large number of companies, including Fortune 500 companies. “Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized Continue Reading →

Search Metrics

SEO Moz: The SEO Pyramid SEOmoz Whiteboard Friday – The SEO Fundamentals Pyramid from Scott Willoughby on Vimeo. Google Analytics Learn more about where your visitors come from and how they interact with your site. You’ll get the information you need to write better ads, strengthen your marketing initiatives, and create higher-converting websites. Learn more about the benefits. Google Analytics is free to everyone, whether you are an advertiser, publisher, or site owner. Keywords A ‘keyword’ Continue Reading →