Been watching the live stream from the Digital Inclusion conference in London, picked up that it was on from the Twitter feed. Interesting to listen to BBC and government ministers talking about policies and developments…. they’re breaking for workshops, but may catch up with more later. Read more.
As part of my research into possibilities for universities to make use of the plethora of social media around, I put out a message on my Twitter feed, and picked up a few new followers working at the overlap of social media/academia, and it’s interesting to see what is popping up in this constantly changing field.
Last week (Thursday 26th March), YouTube officially launched an independent area of its site (to which Universities need to apply, and at present seems to be US universities only, but where the US leads, the rest of the world follows…) which seperates scholarly content from the more general content available on YouTube. Along with site Academic Earth which also launched last week, offering lectures direct on the World Wide Web…
Scott Stocker, Stanford’s director of Web Communications notes: “Particularly in this time when the coverage of higher ed in general is diminishing in the mainstream media, it allows us to tell stories directly in a very effective way to a large audience.” Wall Street Journal Blog
It’s an interesting time to be in academia, seeing what possibilities the new technologies offer, but also being aware that they need to offer a return on investment (both time and money), and to most effectively leverage the media available whilst retaining intellectual property.
Birmingham City University is to offer an MA in Social Media in September 2009, and the Twitter feed has been buzzing with feeds, and the press has quickly picked up on it, publishing online material several hours before it could make it to print.
There is a dichotomy within this nascent industry. On the one hand established businesses are seeking to co-opt the tools of social media and use them for commercial gain; on the other third sector organisations are making use of these tools to build complex and conversational communication strategies for minimal cost.
This MA programme will explore the techniques of social media, consider the development and direction of social media as a creative industry, and will contribute new research and knowledge to the field.” Birmingham City University.
An interesting idea: “our student blogs aim to give you an insight into what it’s really like to be a student at Glasgow”, which they could also do via a search on YouTube! Interesting to think about the dynamic between official/unofficially sanctioned media. My expectation is that prospective students would trust the unofficial (looking) material more!
OK, a new site (or is it new, well, it’s new to me!) has appeared on my horizon: Academia.edu. Discovered it through Facebook, when I saw Martin (Polley, my PhD supervisor) had signed up to it. Wonder why it didn’t appear when I Googled “academic social networking”, obviously doesn’t have great SEO – have to teach them some tricks! The site looks like it could add some real value, as it has listed all departments even within the University of Winchester where I work (a small university), not just American Universities. Can list your publications, significant conference papers, research interests, upload your CV. Think it has real value-added potential!
OK, maybe a blog should be about a single subject, but I just wanted to put a bit of info on tonight. This week has been extremely busy, the lowlight of which was my laptop breaking, so I’m borrowing another computer to write this (so excuse the image, created with Paint, rather than PhotoShop!). Still deciding on a new one, but in the meantime, tomorrow have my final weekend of the current course of life-coaching (it’s going to be a lifelong learning skill, but have found it useful already in teaching!)
“On other matters, I’ve been doing life coaching with Bex (see http://www.bex-lewis.co.uk/) and it’s been really helpful. I’ve now got a second blog where I talk solely about my PhD, which came out of one of our sessions, and I am thinking more positively and being more organised. You should give it a go!”
Although I’ve been playing around with a number of social networking sites, trying to identify their potential, I’ve not look for any specific academic networking sites, and wondered if there were any.
What is academic networking?Academic networking has a long tradition, both within and across institutions.
“Academic Networking is the development and maintenance of a network of contacts of people who have access to different sources of potentially useful information.
These information sources may be related to new research ideas, publishing and funding opportunities, teaching strategies, or new developments / trends in your profession or job.” (http://www.anderson.ucla.edu/informs/DC/95/evan.htm, 1995). Some more detailed information is given in “Networking and Other Academic Hobbies“.
Online Social Networking?
So, do the new platforms such as Twitter, LinkedIn, Ecademy, Plaxo and Facebook have anything to offer, and are there any platforms specifically for academics?! I don’t have time to even suggest an answer right now about what’s on offer, but have ID’d a couple of academic sites for further investigation: academici, hypertope, and pronetos.
There’s definitely scope for a research project there, especially with the growing emphasis on knowledge-transfer between universities and businesses. The ivory tower has been going out of fashion for a long-time now (not something I’ve ever been keen on, and saw the validity of my opinion after giving a paper at the “Public History Now” forum at Ruskin College), and the new social networking sites deserve some consideration. See a brief review by Open Anthropology.
Already Using Them?
CARET at the University of Cambridge is carrying out research to complete in 2010. The project aims to bring some of the affordances of consumer social networks to teaching and learning, and will deliver applications within CamTools, their Sakai-based VLE. Take their survey.
I love meeting new people, and I love making connections, therefore networking must be the thing for me, right? If I’m unconsciously networking, that’s works, but at some point we need to shift to consciously networking, and I’m looking to ways to do this.
I have used Facebook for online networking since end of 2006, although I didn’t really get into it until about April 2007, since when I have used it quite a lot. Great for keeping in contact with people you meet on travels, especially guests from my Oak Hall trips. More and more people are joining in, it’s not just for the ‘youngsters’ as it was seen in the early days! The concept of friendship, however, is an interesting one, and one for further debate!
University of Winchester
So in returning to Winchester, the University is the obvious place for me to hang out and renew my connections. I’ve worked for many different departments on and off since I first came to the University in 1994, and have left a trail of positive feedback behind me, which I’m pleased to see! I have gained all of my work through the University by checking in with contacts I already know, and for now it’s generated a few things, including current work on the ‘Learning‘ section of the website. Interestingly, depending on when you see this, you could see the ‘before’ version, the mid-process “a few bits have been edited” or the streamlined and re-ordered, jazzed-up version… interesting that the web never sits still.
On Tuesday I went to my first ever formal networking event at Business Networking Basingstoke. I was encouraged to go as they were doing “What type of Gem are you” personality testing… and I find any kind of personality testing fascinating. They help you understand and accept yourself, and also other people. In this context the idea was to understand who you may be selling to:
• Sapphires are stimulating, enthusiastic, and on-the-go people. They like fun, being the center of attention, and receiving tons of recognition. Enjoying people, influencing others’ decisions, and being popular is their style. Skip the details with them, just make the buying process easy, fun, and spontaneous.
• Rubies are risk takers, go-getters, and like challenges. They like to win, be right, and are fast paced. They need control, authority, and thrive on commission. Their bottom-line approach helps them make quick buying decisions. Sellers, be prepared!
• Pearls are patient, relational, and incredibly harmonious. The quality time they spend with others is seen as supportive. Their relationships are longstanding and oriented to helping the team. Don’t push them from their low-key approach, or your sales style will overwhelm and scare them away.
• Emeralds are effective, thorough, and detail-oriented. Their behavior of following rules, collecting data, and completing tasks pushes them toward excellence. These are the detail people who need to carefully conduct their research before making a buying decision.
Thanks to Business Know-How
It can sometimes take a while to work out which you are! I put myself in the Sapphire group, but I also have strong affiliations with the Rubies! We’re all a bit of everything, but Emerald is definitely the one I have least affiliation, although I work methodically through websites/projects (the challenge to complete) and enjoy creating structure out of a mess (a challenge to create order?)!
Two other Basingstoke networking events were drawn to my attention through this event, the Athena Network and Ladies Who Latte. Looking for a Winchester event, I then came across: OutThere (which uses Facebook style social networking from Ning), so there clearly are lots of options out there!