#EmptyShelf17 #2: Inside the Nudge Unit re: @B_I_Tweets

So, I was clearly so keen to read this book, that I ended up with it both in paperback and Kindle! This book offers really interesting insights into the government’s Behavioural Insights Team, set up in 2010 on a largely experimental basis, designed to understand people’s behaviours and ‘nudge’ them towards healthier behaviours, and crucially, for governmental support, those that bring forward millions of £s into the Treasury. The first test to provide results was to Continue Reading →