• critical analysis;
• research;
• a broad commercial and cultural awareness of the media and creative industries;
• teamwork;
• initiation and development of creative work in writing, audio-visual or other electronic media;
• a flexible, creative and independent approach to tasks;
• the ability to work to a brief and meet deadlines.

All courses focus on the communication of information across a variety of mediums. Graduates with the ability to communicate information clearly and effectively will be beneficial to any organisation

Taken from Prospects Careers. See also QAA Subject Benchmarks.