#EmptyShelf17 #5: Contagious: How to Build Word of Mouth in the Digital Age by @j1berger

Another book that I’ve managed to buy twice, and finally read once! I love this description of marketing (often a dirty word – especially in church circles where I’m trying to persuade people to make the best use of communication skills) on p.62: To Dave, marketing isn’t about trying to convince people to purchase things they don’t want or need. Marketing is about tapping into their genuine enthusiasm for products and services that they find Continue Reading →