Hitch: Basic principles: no woman wakes up saying, “God, I hope I don’t get swept off my feet today!” Now, she might say, “This is a really bad time for me,” or something like, “I just need some space,” or my personal favorite, “I’m really into my career right now.” You believe that? Neither does she. You know why? Because she’s lying to you, that’s why. You understand me? Lying! It’s not a bad time for her. She doesn’t need any space. And she may be into her career, but what she’s really saying is, “Uh, get away from me now,” or possibly, “Try harder, stupid.” But which one is it? Sixty percent of all human communication is nonverbal, body language; thirty percent is your tone. So that means that ninety percent of what you’re saying ain’t coming out of your mouth. Of course she’s going to lie to you! She’s a nice person. She doesn’t want to hurt your feelings. What else she going to say? She doesn’t even know you… yet. Luckily, the fact is that just like the rest of us, even a beautiful woman doesn’t know what she wants until she sees it, and that’s where I come in. My job is to open her eyes. Basic principles: no matter what, no matter when, no matter who… any man has a chance to sweep any woman off her feet. He just needs the right broom.
Read my review of Hitch
Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.