To go, or not to go?
I’ve signed up to go to a talk tonight at Winchester School of Art (room unspecified!). I’m not sure that this is as valuable as checking through my interview preparation for tomorrow, 2 hours to decide…!
Web Analytics: An Entrepreneur’s Tale. Professor David Jackson.
David Jackson is the Chief Executive of Site Intelligence Ltd www.site-intelligence.co.uk . Site Intelligence are a leading developer and supplier of Business Intelligence software systems to international blue chip organisations including Dyson, Open University, SAP, B&Q, Tesco, Boots, and Cancer Research UK. David has a proven track record of business development and international management, having played a leading role in taking Oxford Molecular Group plc from start up to a major international company. He has operated at Board level as Chairman, Chief Executive, Chief Operating Officer and Business Development director in a number of private and public companies.
With a PhD in Natural Product Chemistry, he built an internationally recognized research group at the University of Nottingham specialising in the application of advanced biophysical and computational methods to the issue of rational drug design based on natural product templates. The group raised over £3M in funding in 1990/91 and was regarded as one of the leading European groups of its kind and played a significant role in the department’s 5* research rating. He has over 200 publications in recognized journals and currently holds an honorary professorship at the University of Nottingham.
Given the massive global shifts in advertising spend towards the internet and the power of web analytics to measure and model the impact of web communications, David’s presentation has much to offer entrepreneurs in start-up businesses through to multinational organisations. For the School of Art, David’s work and thinking have major implications for the worlds of Web and Advertising Design. In 2007 he was appointed Visiting Professor at the University of Southampton, Winchester School of Art.
Site Intelligence Ltd
Site Intelligence is a market leader in web analytics, providing a range of enterprise level products and services that deliver a measurable and quantifiable return on investment for online marketing and e-business initiatives. The highly adaptable core application, VBIS (Visitor Behaviour Information System) is available with standard tools or can be tailored to fit precisely to customers needs, and transforms online business data into accurate, adaptable and actionable information – enabling customers to gain the insights they need quickly and cost-effectively.
Site Intelligence products and services are used by organisations across a wide range of industry sectors and span all types of website, including transactional e-commerce sites, brand communication channels and portals, online publishing, extranets and intranets.
Comment from Paul Wright, Website Manager, Dyson plc
“We changed our existing web analytics provider to Site Intelligence, having looked at four of the leading vendors in the UK. Perhaps the most powerful element which convinced us about Site Intelligence was the VBIS SiteViewer which is very easy to use through its intuitive design and clearly identified core ‘hotspots’ on our website.”
Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.