During the Second World War Rotholtz designed posters for the ‘Make your money provide the driving power’ campaign for the Post Office in 1943, and spent some time serving overseas. On his return to Britain he produced designs for trade-marks, press advertisements, brochures, posters and display units. His surname was sometimes spelt Rothholtz, and he often signed his work aR (The poster ‘Be in the fashion, cover your hair’, depicting factory chimneys and women in head-coverings is signed aR, and in ‘The Poster in War-Time Britain’, Art and Industry, Vol.35, No.205, July 1943, p.12, the poster is attributed to Rotholtz.)
Information taken from: ‘G.P.O. Follows up Appeal to Public’, Advertiser’s Weekly, August 26 1943, p.264, London Transport Museum Database, February 2000, Anonymous, ‘The Poster in War-Time Britain’, Art and Industry, Vol.35, No.205, July 1943, p.12.
Mass Communications Academic, @MMUBS. British Home Front Propaganda posters as researched for a PhD completed 2004. In 1997, unwittingly wrote the first history of the Keep Calm and Carry On poster, which she now follows with interest.