“In a book that’s one part prophecy, one part though experimentat, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google – the fastest-growing company in history – to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimse of how everyone and everything – from corporations to governments, nations to individuals – must evolve in the Google era.
Along the way, he looks under the hood of a car designed by drivers, ponders a worldwide university where students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book’s central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.
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Me: I’ve read the whole of this book, very interesting reading!!