British universities have been encouraged to embrace the concept of the “celebrity academic” and follow in the footsteps of their “shamelessly” self-promoting peers in North America.
Chris Brauer, lecturer in online journalism at City University London, said academics should be encouraged to use the blogosphere to raise their profiles.
“There has always been a culture of the celebrity academic in North America,” he said, adding that famous faculty members were a major weapon in recruitment strategies across the Atlantic.
“A particular academic can make a big difference. They are encouraged to get their name out there, and in many cases shamelessly self-promote. The blog provides an excellent vehicle to do that.”