In 2008, Yaz El-Hakim, Hugh Bassett-Jones and Dominic Northcott, all staff at the University of Winchester, had a vision for “the best, most comprehensive, most intuitive and free of charge directory for anyone wanting to take part in any extreme or adrenaline sports anywhere in the country.” . Facing stiff competition from others at the University of Winchester, Super Fun Days Out was one of only two successful businesses in the November 2008 rounds for new business start-ups, and the funding has been put to good use. Read more.
In April 2009, I checked over the website and gave the guys some advice on how it could become more interactive, and the potential for using social media to encourage repeat visitors! In July 2009, I was asked, along with Helen Owten, to come on board as social media strategist, with a particular responsibility for Twitter (at that time standing at 11 followers), setting up a blog (which is gradually coming to life), and bookmarking through sites such as a Delicious (which is still really awaiting its turn!), whilst Helen was responsible for Facebook, YouTube and Flickr. I’m really enjoying the challenge of being more structured in my approach to a blog, and looking for ways to encourage engagement… and using that knowledge in improving my other social media strategies!