Full Title: Throwing Sheep in the Boardroom: How online social networking will transform your life, work and world
Author: Matthew Fraser & Soumitra Dutta
Publisher: Wiley Publishing
Date: 2009 (corrections)
“MySpace. Facebook. YouTube. Wikipedia. Twitter. Social networking sites are a global phenomenon boasting hundreds of millions of members. Throwing Sheep in the Boardroom is the first book written for a wide audience about the powerful trend that is reshaping your life: the Web 2.0 social networking revolution.
Refreshingly original, often unexpected and always insightful, Matthew Fraser and Soumitra Dutta examine the powerful forces behind the social ‘e’-revolution, detailing often absurd and powerful reactions to it as well as making predictions about its long-term consequences.
The book argues that whilt the Web 2.0 revolution has reached a tipping point socially, especially among young members of ‘Generation V’ who feel completely at ease in the online world, it is facing powerful forces of resistance inside organisations – especially corporations and government bereaucracies. Throwing Sheep in the Boardroom makes the case that everyone involved in senior management must understand the dynamics of the Web 2.0 revolution before it’s too late – before it will be sweeping through their corridors and into their boardrooms.”
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Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.