Full Title: Letting Go of the Words: Writing Web Content That Works
Author: Janice (Ginny) Redish
Publisher: Morgan Kaufman
“On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web.
This book helps you write successfully for web users. It offers strategy, process and tactics for creating and revising content for the web. It helps you plan, organise, write, design and test web content that will make web users come back again and again to your site.
Learn how to create usable and useful content for the web from the master – Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the princples and secrets of creating web information that is easy to scan, easy to read, and easy to use.
This practical, informative book will help anyone creating web content to do it better.”
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Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.